How To Network As A Life Coach
Learning how to network as a coach can be the difference between a steady stream of income and income that is more unpredictable.
In the world of coaching, where job security is often a foreign concept, the adage "It's not what you know, but who you know" has never rung truer.
Do you feel like you truly know how to network as a life coach?
The importance of networking in the coaching community is a necessary, often serving as the dividing line between hunting for work and having a steady stream of projects and calls.
This blog post covers the significance of networking for coaching and offers insight into the how I have built network that can be a source of referrals, guidance, and support.
Understand your why
Why are you interested in learning how to be good at networking? Is it income that you are chasing or are you looking to grow your knowledge? Both reasons are valid. Each approach requires reaching out to others.
The difference is that when you meet with others knowing your why, it can help you ask for what you want in a more articulate manner.
Are you looking for clients, seeking mentorship, or wanting to collaborate?
Knowing your purpose will guide your approach and help you target the right connections.
There are quite a few networking groups on meet up. This answer will help you find the correct group and platform for networking.
Really understand who you're trying to reach as a life coach
Where do they hang out? Where do they work? What does your target market do for fun?
You're really trying to get to the core of who they are.
A great way to do this is to create a persona, a fictional representation of your ideal client.
Try to reach them in all the places they are, but do it in a kind and helpful way, not by asking for anything.
Just talk about the day-to-day and make yourself known so that when they're looking for someone who does your services, you come to mind.
In terms of actual networking opportunities as a coach, you have:
Conferences: Industry events and meetups. During many of these sessions, there will be formal presentations, but you'll also get more out of it than just simple networking because you'll also be learning.
Online communities: There are many online communities and forums related to your field. Pop into them and start answering questions. This is a great way to get well-known in your community.
Social media: You can also talk to other coaches and potential clients on social media. Don't forget about LinkedIn - it's a social media platform that's often overlooked because it's so business-focused.
Networking events: Local businesses host networking events, such as ribbon-cutting ceremonies and chamber of commerce events.
Volunteer opportunities: Volunteering within your community is a great way to show off your skills for free.
When you go to a networking event, be prepared
Have an elevator pitch: This is a brief introduction that you can give someone to tell them about yourself and what you do.
Outline what you need from people: How can they help you? People want to help.
Bring business cards or a QR code: This will make it easy for people to connect with you after the event.
You can build relationships and network online as well
Be active on social media: Engage with other professionals in your field.
Write articles and share your knowledge: This is a great way to establish yourself as an expert in your field.
Participate in online discussions: A lot of the good things happen in the comments.
You can send regular updates about your work and accomplishments and celebrate others success.
Support your network and connections and take the time to refer your connections to other coaches and businesses.
Additional tips for networking as a coach
Be yourself and be genuine and be patient because networking takes time.
Networking takes time. You will end up talking to a good amount of people and have interesting conversations before you land on your ideal client or connection.
Stick with it even when life gets busy because it will become worth it.
