The Single Best Way To Build An Online Coaching Business

How to Build an Online Coaching Business: An Introduction

Today, I am going to post the single best way that you can build your online coaching business!

I give this advice all day, every day, yet here I am writing another blog post about it. You need to produce content.

And this blog, and this website, is proof that it works.

SEO: A Key Strategy to Build an Online Coaching Business

Literally, I had an idea, and that was to teach SEO or search engine optimization to people trying to build coaching businesses online.

That was my entire idea. 💡

It was simple. In fact, it still is simple, and every single day I come on here and I write a post. I write a post about what I know, and that is search engine optimization and why it is the single best way to build a business if you are building a business.

Why Content Matters in Building an Online Coaching Business

I blog about seo specifically for coaches. There is so much information that coaches have to share. In fact, coaches have so much information that they have decided to start a business giving that information to people in exchange for money. Coaches get so passionate about what they are coaching that we want people to sell and firmly believe that our information has value - and it does.

But here's the thing that you fail to understand when you're thinking about it in that way: people's attention and time is their money.

The exchange is not always in cash.

Because sometimes people can't afford to hire you as a coach.

So instead, they will just binge-watch your social media, or they will just read your blog, or they will just listen to your podcast.

The Value of Attention in Your Online Coaching Business

Attention matters just as much, if not more, than somebody actually paying you money because that person, time and time again, without you really even knowing, sees value in what you put out there. So what you need to do is keep providing that value, and you need to keep providing that over and over again, realizing that eventually, if you keep doing that, the money is going to come.

Because you can't measure in views or in traffic, the fact that that person binging your content might tell another person who has the actual cash to go out and purchase a coaching session from you.

You can't measure the fact that that person might not have that money right this second, but that person may eventually get that money to hire you as a coach.

Consistency: The Key to Build an Online Coaching Business

So what happens is, because you don't see the immediate reward, you stop doing what you're doing.

And here's the thing: people that build things, that really build things that are successful, they do it for a long time without seeing cash rewards. They put in the habits and they go and produce even when they're not seeing results in the form of money (or even views or traffic). They believe in their cause so much that they do the same thing every single day, day after day. But here's the thing: it has to be month after month and year after year.

Building a business is not a short-term strategy.

Anything worth building takes time.

Building an Online Coaching Business: A Long-Term Vision

I know I've said it on here before, but doing SEO and producing content is like building a house. You are putting one brick on at a time. And I know because I built a house. I didn't build the house; I paid somebody to build the house. I paid someone a lot of money to build the house, and do you want to know how long that house took to be built?

That house took a year and a half. It took a year and a half to build a house.

So what do you do? You get up, and you do what you believe in, and you put that content out there. You do that day after day, month after month, and I promise you, with every promise that I have in my being, that you will see results. It will happen.

That's all for today, folks.