What Are SEO Content Pillars?

Content pillars are the foundation of a successful coaching blog or social media content strategy. They are the core topics you cover in your content, and they help to organize your content, attract visitors, and convert traffic into leads.

Common content pillars for coaches include:

Productivity

Mental health

Trends

Organization

Motivation

To use content pillars effectively, you should first define your target audience and identify the topics that are most relevant to them. Once you have identified your content pillars, you can create a content calendar to plan and schedule your content.

When creating content, be sure to align each piece with one of your content pillars. This will help to ensure that your content is organized and easy for your audience to find. You should also use your content pillars to develop a content marketing strategy that helps you to attract visitors and convert traffic into leads.

Here are two approaches to converting traffic into leads using content pillars:

Dedicated selling days: Designate certain days or times for selling-focused content. These posts can showcase successful projects, client testimonials, or problems solved through your expertise. At the end of these posts, directly invite your audience to book a coaching session.

Educational conversion: Instead, you can convert your audience through educational content. Show how your coaching services can address common problems. Offer examples and guidance on how to apply your expertise. Remind your readers that they found your blog due to their interest in your expertise, reinforcing the idea that your coaching can help them flourish. Maintain this methodology throughout your posts to regularly generate coaching inquiries.

By using content pillars effectively, you can create a content strategy that helps you to educate, engage, and convert your audience.